According to Postbin (as suggested, I tested my webhook using Postbin), the content-type for the request is application/x-www-form-urlencoded.
Apparently, the correct type is application/json.
Can that be changed?
(I'm trying to receive the web hook at an ASP.NET MVC3 controller action. I think that action is expecting content of type application/json so is failing to deserialize the request)